Former President Donald Trump is losing support from a group in Wisconsin that used to support him strongly: rural men. 

In the key battleground state of Wisconsin, rural men make up 19% of registered voters. An analysis of polling from 2020 to 2024 from the Milwaukee Journal Sentinel, however, shows Trump is losing that base support. The analysis of the Marquette University Law School polls uses “net favorability,” which takes the percentage of registered voters who view the candidate favorability and subtracts those who view them unfavorably.