Vice President Kamala Harris’s 2024 election team is embracing internet memes in an attempt to boost her election campaign.

When President Joe Biden stepped down as his party’s presidential nominee on Sunday, he endorsed his vice president, which was then followed by a flurry of endorsements from leading Democrats. Harris, however, is one of the most unpopular vice presidents in U.S. history, according to recent surveys, setting her campaign up for an uphill battle. To boost her chances, Harris’s team is enlisting the help of trends, carrying on from a similar strategy used by Biden.