Dwayne ‘The Rock’ Johnson’s $11M deal with UFL and Army to boost recruitment efforts may have backfired

Published July 31, 2024 4:13pm ET



The U.S. Army is hoping to recoup $6 million from the United Football League after a $11 million sponsorship deal failed to not only bring in any new recruits but actually lead to the loss of 38 enlistments.

League owner Dwayne ‘The Rock’ Johnson was an integral part of the Army’s deal, as he agreed to make five posts promoting the Army on his social media page. However, Johnson did not hold up his end of the bargain and only made two posts.

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