Business

Campaign seeks more young Coloradans for insurance

By Kristen Wyatt
Published March 20, 2014 10:44pm ET
Add Washington Examiner on Google
Campaign seeks more young Coloradans for insurance
Model Meghan McMahon laughs after giving a sticker to Iggy Cole, age 3, who gave it to his baby brother August, as McMahon handed out literature and juice shots on an outdoor pedestrian mall, encouraging the public to get health coverage under the Affordable Care Act, during a promotional campaign launched by Colorado HealthOP, a independent non-profit health care co-op, in Denver, Thursday March 20, 2014. More than 250,000 Coloradans have become covered through the state-run insurance exchange since enrollment began October 1, 2013, and those who still do not have health insurance have two more weeks to get coverage or pay a fine. (AP Photo/Brennan Linsley) | Brennan Linsley

DENVER (AP) — Colorado health advocates are hitting grocery stores and malls, and even sending out leggy models to get attention for the final days to get health insurance or face a fine.

Four scantily clad models sat at a makeshift bar and served nonalcoholic juice Thursday in downtown Denver. The message was that time is running out to get insurance.

Already a print subscriber? Click here to login/register your account

Trusted reporting.Unlimited access.

Subscribe for full access to Washington Examiner coverage, expert political analysis, and subscriber-only journalism.

Get Unlimited Access

Already a member? Log in

Cancel anytime.

Tag:

Colorado Health Care Exchanges