McDonald’s is spending $100 million on marketing to bring customers back to its restaurants after a recent E. coli outbreak, which sickened over 100 people and damaged the franchise’s sales across the country.

The company is putting $35 million directly toward marketing and another $65 million to lift up stores that lost business due to the outbreak. Value deals such as the 10-piece McNuggets for $1, as well as the $5 meal, have been widely advertised to bring customers back.