A marijuana-themed sandwich shop has a trailblazing new marketing pitch, delivering a full-sized truck replica made of Rice Krispies to SpaceX in Texas.
Cheba Hut, a marijuana-themed sandwich shop, created a scale replica of Tesla’s Cybertruck out of Rice Krispies named the “Mars Cyber Rover.” Founder Scott Jennings then delivered the marshmallow-and-rice-covered vehicle to SpaceX near Brownsville, Texas.
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“We are big fans of SpaceX and Elon Musk’s outside-the-box thinking,” Jennings said in an email to the Washington Examiner. “Also, and possibly the most important part of this project, as the late great Burnt Reynolds said in Smokey and the Bandit, ‘because it’s never been done before.'”
The Rice Krispies Cybertruck is made of 180 batches of the sandwich joint’s Rice Krispies Treats, which were then dyed with grey or black food coloring, Jennings said. The truck, made with 100 pounds of Rice Krispies, more than 150 bags of marshmallows, and 50 pounds of butter, will be completely edible, he added.
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While Jennings said Thursday the product was dropped off at SpaceX, it’s unclear what the company may have done with it. Cheba Hut said it did not get a response from the company, and SpaceX did not immediately return requests for information from the Washington Examiner.
SpaceX founder Elon Musk has demonstrated an affinity for the Kellogg’s confection in the past, confusing supporters in 2018 when he posted a picture of three Rice Krispies treats next to a miniature Tesla Model S to reference an obscure physics joke.
The Cybertruck was announced in 2019 and will not be released until 2022 or 2023.
