RICHMOND, Va. (AP) — Altria Group Inc., parent of the biggest U.S. cigarette maker, Philip Morris USA, should give investors a sense of whether its top-selling Marlboro brand can keep its command of the market when it releases second-quarter financial results before the stock market opens Tuesday.
WHAT TO WATCH FOR: Altria has introduced several new products with the Marlboro brand — often with lower promotional pricing + to try to keep the brand growing and steal smokers from its competitors, who also have fought cigarette sales declines with promotional prices. They include “special blends” of both menthol and non-menthol cigarettes.
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