Is Gavin Newsom’s social media strategy starting to get stale?

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Gov. Gavin Newsom (D-CA) massively stepped up his social media game in 2025, savagely mocking President Donald Trump and members of his administration, matching Trump’s all-caps posts, signature sign-offs, and AI-edited content to create a firestorm online. 

Newsom’s tone has been combative and crass, and has been defended as fighting fire with fire. His taunting tweets and posts across multiple social media platforms have earned him a huge following, surpassing any other governor in the nation. He has more than 3.7 million Instagram followers, 2.9 million followers on TikTok, 1.6 million on Facebook, 679,000 followers on Governor Newsom’s Press Office account on X, and more than 245,000 followers on Bluesky. He’s even on Trump’s own Truth Social platform, which he joined in 2022.

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