NEW ORLEANS (AP) — Tourists no longer think of New Orleans as only the French Quarter and food, and they’re returning to spend more time in places they’ve already visited, says the head of the University of New Orleans’ Hospitality Research Center.

Just over 9 million tourists and business travelers spent a record $6 billion in New Orleans last year, and the big draw was the variety of attractions including museums, festivals and parades, John Williams said Tuesday.