Likers are the new lovers when it comes to Virginia tourism – not because of some Puritanical movement sweeping the state, but because of Facebook.

The state’s tourism bureau launched a campaign aimed at D.C.’s hip young social networkers, trying to get them to “like” the Virginia is for Lovers Facebook page. In exchange for their “like,” Likers will, like, get really sweet deals on Virginia travel destinations throughout the month of April.