Starbucks hit by migration to online shopping

Published January 24, 2014 6:00pm ET



NEW YORK (AP) — For marathon shoppers, stopping in at Starbucks is often a quick way to refuel. So where does that leave the cafes as more people decide to shop online from their couches?

The Seattle-based company apparently felt the impact this holiday season. On Thursday, Starbucks blamed its slower sales growth in the final three months of the year partly on the “seismic shift” toward online shopping that was underway.

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