Target unveils year-round online price match

Published January 8, 2013 4:10pm ET



NEW YORK (AP) — Target Corp. is pledging to match prices of select online rivals year-round, a move that underscores how physical and online retailing are being meshed together.

Matching online prices is rare but expected to become more common as shoppers move increasingly online. Target, the nation’s second largest discounter behind Wal-Mart Stores Inc., said it will match prices that customers find on identical products at top online retailers, all the time. The online list includes Amazon.com as well as the websites of Wal-Mart, Best Buy, Toys R Us and Babies R Us.

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