It isn’t easy getting people to buy something they neither understand nor particularly want to own. An example being Obamacare. But the Department of Health and Human Services has a solution.

First, find some money – there is some, for instance, earmarked for prevention that is just lying around and not, at present preventing much of anything.  Then, spend the money to sell the program and employ “navigators” to assist people who find it complex bordering on incomprehensible.