Unless you were unconscious last week – or perhaps a Yankees, Phillies or Red Sox fan in October isolation – you’ve likely seen the extraordinary online video of a horned beast attacking a mountain biker in South Africa. It’s captivating because of the random violence and the fact that the biker only suffered a concussion.

More than 10 million people have already watched on YouTube (to put that number in context, the No. 1 program on cable news, The O’Reilly Factor, was seen in about 3.4 million households on last Monday).