SEOUL, South Korea (AP) — LG Electronics Inc. said it will launch a computerized wristwatch later this year, entering a nascent market where Samsung Electronics Co., Sony Corp. and smaller companies such as Pebble are already jostling for dominance.

Park Jong-seok, president of LG’s mobile communications division, said early smartwatch models failed to demonstrate why consumers should buy them. He said LG’s strategy is not to release a half-baked product, but like other smartwatches, the LG smartwatch will be paired with a smartphone.