Business

Kellogg expects cereal sales to keep falling

By Candice Choi
Published May 1, 2014 4:01pm ET
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Kellogg expects cereal sales to keep falling
This Jan. 31, 2014 photo shows a box of Kellogg's cereal on display on a supermarket shelf in Middleton, Mass. Kellogg reports quarterly earnings on Thursday, May 1, 2014. (AP Photo/Elise Amendola) | Elise Amendola

NEW YORK (AP) — Kellogg’s cereal sales are falling, and the company expects the trend to persist even as it launches a major ad campaign touting the nutritional benefits of cereal.

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