Abroms, a health professor at the George Washington University, created Text2Quit, a text messaging service designed help people quit smoking. The program is offered through the various health care providers and next year will be available for free by calling 1-800-QUIT-NOW. How did the service get started?

It actually started with email. I developed the idea of sending people emails that would counsel them through the process of quitting smoking, and it took me over three years to get that grant funded. By the time it was funded, I looked around the world and it was really a different place where email seemed pass? because people were starting to text more and more, and that seemed like a better way of reaching people.