‘Wal-Mart Moms’ Turn on the Democrats

Published June 22, 2010 1:55pm ET



The bad news for Democrats keeps pouring in. Now it comes from Wal-Mart moms — women with children under 18 who shop at Wal-Mart. They tend to be Democrats and more of them than not voted for President Obama in 2008. But they’re leaning Republican this year. And despite the happy economic talk from the White House, they believe the economy is hurting their families and their situation will be just as bad a year from now.

In Washington today, Wal-Mart officials unveiled a national survey of their female customers, who pollsters said amount to 16 percent of the electorate.  “These are voters who are still feeling the economic pinch,” said Leslie Dach, a Wal-Mart vice president.   “They’re feeling this intensified squeeze,” and an increasing number of them are “barely able to make ends meet.”

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