How Republicans will use better data to turn out the vote

Published July 1, 2014 9:00am ET



The Republican Party continues to modernize its voter turnout capabilities, with a second digital consulting firm due to announce Tuesday that it will help the party improve its data quality.

The Data Trust, a Republican third-party data sharing organization central to the GOP’s overhaul of its get-out-the-vote efforts, is partnering with IMGE, a digital advocacy firm specializing in the development of data gathering tools.

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