As it turns out, of all the things needing “disruption” by some startup, cooking dinner wasn’t one.

Blue Apron, the premier meal kit service for halfway ambitious millennials, has begun to flounder, laying off 240 workers and shutting down its warehouse in Arlington, Texas. Once heralded by the New York Times as “the Starbucks of the meal kit business,” the eight-year-old company has finally run out of steam.