A bill being considered in California would prevent large retailers from displaying boy and girl signage for the toy and child care aisles.
The bill, Assembly Bill 1084, would require retailers that have 500 or more employees to “to maintain undivided areas of its sales floor where the majority of those items being offered are displayed, regardless of whether an item has traditionally been marketed for either girls or for boys,” according to The Sacramento Bee.
Additionally, signage indicating whether a children’s toy is for boys or girls would not be allowed, and online retailers who conduct business in California would have to label toy and child care sections with unisex labels.
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The bill is co-authored by Assemblyman Evan Low and Assemblywoman Cristina Garcia, both Democrats, and would take effect on Jan. 1, 2024, if passed and would penalize retailers with a $1,000 fine.
Low said he was inspired to bring the bill forward by Target’s decision in 2015 to remove gender-based signs.
“As much as I’d like to think of this as watershed legislation, this is something the industry is already doing. We’re just trying to play catch up,” Low said.
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Low also said that he was partially motivated by one of his staffer's daughters, who allegedly expressed frustration with having to look for science toys in the “boys aisle.”
“That was the impetus of this, which is how do we make a safe space today for children in society,” he said.