Early bird spreads the word: Harris campaign reserves $370 million for final stretch

Published August 17, 2024 6:37pm ET



Vice President Kamala Harris’s campaign revealed its plans for a final-stretch spending push starting after Labor Day. On Saturday, the campaign announced it is reserving $370 million in advertising from September to November.

The Harris campaign decided to book television advertisements early so it could secure the best ad spots on the most viewed programs including, but not limited to, the major sports, ABC’s Grey’s Anatomy, Abbott Elementary, and the Golden Bachelorette, as well as CBS’s Survivor. 

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