Over 100 million viewers were presented with a choice at halftime of the 2026 Super Bowl: stick with Puerto Rican singer Bad Bunny’s performance on NBC or tune into an alternative show featuring Kid Rock that was hosted by the right-wing organization Turning Point USA.
The NFL’s selection of Bad Bunny, who sings primarily in Spanish, to do the halftime show led to fierce backlash from the Right, mostly due to his outspoken criticism of the Trump administration’s mass deportation agenda. It sparked a boycott from President Donald Trump and his Cabinet, who have appeared at some of the biggest sporting events over the past year but passed on traveling to Levi’s Stadium in Santa Clara, California, for the game.
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