Why the NFL doesn’t care about Bad Bunny MAGA backlash

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The NFL has strongly backed Bad Bunny’s Super Bowl halftime show, sharing a series of reaction videos, captions, and even a social media post from Commissioner Roger Goodell celebrating the performance despite a campaign from conservative activists who tried to turn the event into the latest front in the culture war.

Despite backlash from some, including President Donald Trump, who called his performance “absolutely terrible,” “a slap in the face” to the country, and “an affront to the Greatness of America,” the NFL has remained steadfast in its support for the entertainer.

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