The Federal Election Commission, which has toyed with regulating Internet news sites that have a political edge, is being urged to extend what amounts to a “Drudge Report exemption” to a developing political and marketing news site.

Ethiq Inc. plans to help consumers and voters with their choices by steering specific news to them, but appears concerned that it could run afoul of the FEC, which under Democratic control mulled regulation of politically charged sites, especially conservative ones like Drudge.