President-elect Donald Trump has vowed to rein in Big Tech, a longtime enemy, in his second term in office, while simultaneously building relationships with the biggest moguls in the business.

Big Tech has been a consistent sour point for Trump, particularly due to the alleged censorship of conservative figures beginning around the 2016 election. His expulsion from Twitter after the Jan. 6 riot further solidified his vendetta, pushing him to appoint figures who have vowed to put shackles on Big Tech in his second administration. However, these moves have happened in conjunction with a sharp rise in support among some of the industry’s biggest figures, including X owner Elon Musk, Meta CEO Mark Zuckerberg, and billionaire Marc Andreessen.