The sunscreen in a beach bag. The toothpaste on a bathroom counter. The shampoo, deodorant, and skincare products millions of Americans use every day. Cosmetics and personal care products are woven into daily life, supporting health, hygiene, wellness, and confidence for all Americans. 

Behind these everyday essentials is also one of America’s most important manufacturing and export sectors — the cosmetics and personal care industry that supports millions of jobs, invests heavily in U.S. innovation, and helps drive economic growth in nearly every state.