In 1993, when he was still editing the New Republic, Andrew Sullivan made news and history when he posed, wearing a t-shirt, in an ad for The Gap.

As the New York Times Magazine enthused later, ‘It’s great to live in a time when…a serious journalist…can appear as a model without undermining his credibility as a professional,’ while Walter Kirn wrote in the Times that the sight of the editor of a leading political journal lending the gravitas  of his calling to selling a line of mid-level sportswear might be seen by some people as ‘odd.’