On March 5, 2009, when President Obama began his push for health care legislation at a White House forum, he faced a challenge. How could he sell an expensive new government entitlement at a time when the economy was tanking, when he had just signed a $787 billion economic stimulus package and when the Congressional Budget Office was projecting a deficit of $1.2 trillion for that year alone?
His solution: Sell the health care program as a prudent measure to control costs.
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