Here’s why alumni aren’t donating to colleges

Published August 31, 2016 9:09pm ET



According to a study by Cygnus Applied Research, many college alumni aren’t donating to their alma maters because they think other charitable causes are more worthy or need the money more.

Almost 47 percent of alumni who don’t donate say other nonprofits need the money more. More than 39 percent say other causes are more worthy, and 25 percent say their philanthropy is committed to other causes (more than one answer was allowed).

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