Americans want change. The majority of the public believes the country is heading in the wrong direction. CBS polling found that 55 percent of battleground voters want to see “big changes” in politics and the economy in the next few years. According to Quinnipiac polling in July, over 70 percent of voters in Florida, Pennsylvania and Ohio want radical change. The electorate is primed for a change agent and there is no bigger disrupter than Donald Trump. But with just over 30 days until Nov. 8, he needs to lock it up.

Trump’s thin-skinned nature has hurt him badly. Just last week that was put on display by Hillary Clinton’s ability to bait him into commenting on former Miss Universe Alicia Machado. His subsequent remarks about her weight and late night Twitter storm attacking her only further fueled the media’s negative coverage. That example, along with his comments about Federal District Court Judge Gonzalo Curiel, who is overseeing the Trump University case, and the Khizr Khan family, have negatively impacted Trump and his standing with voters. His poll numbers dropped after each instance.