A little over 12 years ago, Steve Jobs introduced the first iPhone and revolutionized the world of mobile computing. During the most recent Apple keynote event, the focus was not on a new iPhone, iPad, or iMac. It was all about content.

The iPhone fueled the momentum that made Apple the first trillion-dollar company in the summer of 2018. Over the following year, however, Apple saw sales of the iPhone slow, forcing CEO Tim Cook to look for new ways to generate revenue.