Diversity, equity, and inclusion initiatives have permeated nearly every aspect of modern life, from the federal government to higher education to the business world. However, backlash to DEI has resulted in a series of recent conservative cultural victories.

Tractor Supply Co. is just the latest business to announce that it would abolish its DEI programs in response to backlash from conservative activists who argued that “people just want to buy their farm supplies without any political messaging at all.”