As the chief executive of a company that has been at the wrong end of TikTok’s unfair business practices, including being banned as an advertiser from the platform, I have much to gain by keeping TikTok operational — the hugely popular platform can continue to entertain 170 million U.S. users, 60% of them Generation Z — and ending Beijing’s influence on content.

With a deadline looming and set for this Saturday, TikTok must be sold. China’s control must be severed. National security, free speech, and women’s rights demand it.