The United States might drop its health guidance on limiting alcohol intake to two drinks per day for men and one for women. A message discouraging all alcohol consumption is unlikely to be included in the pending 2025 U.S. Dietary Guidelines, Reuters reports from sources within the Department of Health and Human Services, led by Robert F. Kennedy Jr. 

Anti-alcohol advocates have been quick to frame this as a “win” for the beverage lobby, but the truth is more neutral for the industry. Consumers want guidance that defers to the judgment of the individual adult based on their unique health concerns.