Get to know the Common Core marketing overlords

Published March 21, 2014 4:00am ET



They’re everywhere. Turn on Fox News, local news, Animal Planet, HGTV or talk radio. Pro-Common Core commercials have been airing ad nauseam in a desperate attempt to persuade American families to support the beleaguered federal education standards/testing/technology racket. Who’s funding these public-relations pushes? D.C. lobbyists, entrenched politicians and Big Business interests.

The foundational myth of Common Core is that it’s a “state-led” initiative with grassroots support that was crafted by local educators for the good of all of our children. But the cash and power behind the new ad campaign tell you all you need to know. For parents in the know, this will be a refresher course. But repeated lies must be countered with redoubled truths.

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