I have never understood businesses that intentionally engage in partisan politics to the point that they effectively attack half of their potential customers. I spent my life in business, and this idea never occurred to me. It must be some kind of new woke business theory, but it makes no sense. That’s why I just cannot understand what the Walt Disney Company is doing.

Disney used to be the happiest place on Earth, now it’s just woke central. It’s on the losing side of an issue that the majority of families, regardless of political ideology, agree with. In many ways, that makes Disney’s decisions even more confusing. I talk to families and have heard this straight from them. But if you want numbers, the polling shows that fewer than 25% of Americans share the extreme views that Disney has endorsed. That makes sense — Disney is mad that Florida will not allow teachers to talk to 5-year-olds about sex. Florida families couldn’t disagree more.