I have worked in political communications for the past eight years, but I have never seen a candidate manipulate the media and commandeer news cycles like Donald Trump. Since the day he announced his candidacy and claimed Mexico would pay for a wall, his penchant for saying provocative things has made him the main event of the 2016 presidential race.

No one can navigate the press and drive headlines the way Trump does. His ability to brand candidates with a simple phrase — as he did when he called Jeb Bush “low energy” — and captivate attention with his unorthodox dialogue has earned him both praise and scorn.