It’s June, which means it’s the time of the year when institutions, including businesses and the government, virtue signal about how much they support the LGBT community.

Whether it’s companies changing their profile pictures on social media to incorporate the pride progress flag, municipalities painting rainbows on crosswalks, speeches from politicians, or even the federal government hanging pride flags at the entrances of national parks (as it has done at Acadia National Park), the LGBT community receives plenty of promotion throughout June.