Last week, the food recipe website Epicurious pompously announced its decision not to publish new recipes featuring beef due to concerns over climate change. “This decision was not made because we hate hamburgers,” the explanatory article assured readers. “Instead, our shift is solely about sustainability, about not giving airtime to one of the world’s worst climate offenders. We think of this decision as not anti-beef but rather pro-planet.” To be clear, one of “the world’s worst climate offenders” in this case is cows.

And not just pompous, but shallow, to boot. As the New York Times write-up pointed out, “Existing beef recipes will remain available, including the succulent Steak Diane on Instagram, a list of 73 ways to make a steak dinner ‘110% Beefier,’ and a ‘steakburger’ on its list of 50 most popular recipes of all time.” It’s truly a stunning and brave commitment to the cause.