Sen. Marco Rubio (R-FL) is calling on fellow Republicans to update their strategy on abortion policy ahead of the 51st annual March for Life rally in Washington, D.C., this week.

“This moment is an opportunity for Republicans to refocus and remember who we are,” Rubio said in a memorandum on a “winning pro-life strategy” published Tuesday. “Our party believes in the dignity of the human person, the importance of family, and the undeniable right to life.”