Technology

Next up: TV ads just for you, dear voter

By Associated Press
Published February 17, 2014 5:00am ET
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Next up: TV ads just for you, dear voter
In this photo taken Nov. 5, 2013, Steve Maskell of McLean, Va., right, votes in an election, including that for Virginia governor between Republican Ken Cuccinelli and Democrat Terry McAuliffe, in McLean, Va. It wasn’t immediately clear to some Virginia voters that they were getting more attention than their neighbors during last year's gubernatorial contest. They were targeted by Democratic strategists who were going after just a few thousand voters and used technology that pointed to specific individuals for a knock on the door, a call on the phone or an ad on their social networks. (AP Photo/Jacquelyn Martin, File) | Jacquelyn Martin

The days when political campaigns would try to make inroads with demographic groups such as soccer moms or white working-class voters are gone. Now, the operatives are targeting specific individuals.

And, in some places, they can reach those individuals directly through their televisions.

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