In a rush to beat out the latest iPhone, Samsung rolled out its Galaxy Note7 with one minor flaw: The battery. I’d hate to be the engineer who had to explain that one to company vice chairman and heir apparent Lee Jae-yong: “You see, sir, well, it’s the battery. No big deal. It just, on occasion, catches fire. I mean, it’s not like our exploding washing machines!” Without panicking, Samsung then issued replacements for those potentially flammable phones. But those replacements also had the same problem—the problem of burning away in your handbag (or God forbid in your pants). Now it’s time to panic.

“We are working with relevant regulatory bodies to investigate the recently reported cases involving the Galaxy Note7,” reads the official statement. “Because consumers’ safety remains our top priority, Samsung will ask all carrier and retail partners globally to stop sales and exchanges of the Galaxy Note7 while the investigation is taking place.”