Subscribe
Technology

Meta and Google projected to be biggest winners if TikTok ban survives

By Jenny Goldsberry
Published
Add Washington Examiner on Google

Meta and Google stand to gain the majority of TikTok‘s ad revenue if the popular app doesn’t survive an attempt by Congress to ban the platform.

Congress passed a law last year that is forcing China-based ByteDance to sell TikTok or it will be removed from app stores in the United States. As the divestiture deadline of Jan. 19 approaches, the future of its advertisers hangs in the balance.

Print subscriber? Click here to login/register your account
Digital subscriber? Click here to login/register your account.

Full midterm coverage.Deeper analysis.

Get unlimited access to Washington Examiner's reporting, expert analysis, and coverage of the midterm elections.

Get Unlimited Access

Cancel anytime.

Tag:

Advertising Business Facebook Google Meta TikTok