Political messaging is often trite or meaningless, but in the case of the Hungarian parliamentary elections, two of the contenders’ slogans are actually quite revealing. Fidesz, the ruling conservative party led by Prime Minister Viktor Orban, is a biztos valasztas — “the safe choice.” Tisza, a relatively new political movement led by the young and charismatic Peter Magyar, has a different message. For the challenger, this election is most vagy soha — “now or never.”