The National Rifle Association is planning to shut down NRATV, their live broadcasting media arm, as the organization is in lawsuits with advertising firm Ackerman McQueen. The NRA has officially severed all ties with Ackerman.
“Many members expressed concern about the messaging on NRATV becoming too far removed from our core mission: defending the Second Amendment,” NRA Chief Executive Wayne LaPierre wrote in a message to members that was expected to be sent out by Wednesday, according to the New York Times.
“So, after careful consideration, I am announcing that starting today, we are undergoing a significant change in our communications strategy. We are no longer airing ‘live TV’ programming.”
Ackerman said in a statement that it was “not surprised that the N.R.A. is unwilling to honor its agreement to end our contract and our long-standing relationship in an orderly and amicable manner.”
“When given the opportunity to do the right thing, the N.R.A. once again has taken action that we believe is intended to harm our company even at the expense of the N.R.A. itself,” the company added.
The move by the NRA comes after the organization ousted its president and first vice president, as well as suspended its top lobbyist. They were accused of participating in the effort to oust LaPierre, who was reelected as chief executive and executive vice president during the NRA’s annual convention.
