The National Rifle Association is out with an ad warning progressives are attempting to "bully and terrorize the law abiding," and urging prospective NRA members to "fight this violence of lies with the clenched fist of truth."
The ad, featuring NRA spokeswoman Dana Loesch, uses "us versus them" rhetoric and argues NRA members are "freedom's safest place."
"They use their media to assassinate real news. They use their schools to teach children that their president is another Hitler. They use their movie stars and singers and award shows to repeat their narrative over and over again. And then they use their ex-president to endorse the resistance," Loesch says in the ad.
"All to make them march, make them protest, make them scream racism and sexism and xenophobia and homophobia and smash windows and burn cars, shut down interstates and airports, bully and terrorize the law abiding, until the only option left is for police to do their jobs and stop the madness.
"And when that happens, they'll use it as an excuse for their outrage. The only way we stop this, the only way we save our country and our freedom is to fight this violence of lies with the clenched fist of truth. I'm the National Rifle Association of America, and I'm freedom's safest place."
The one-minute ad initially played at the NRA's Leadership Forum in April, but was posted on the organization's Facebook page on June 12 as a tool to recruit members.