The head of Under Armour is coming to the defense of Baltimore, the sportswear company’s hometown, after President Trump called the city “very dangerous and filthy” amid attacks on Rep. Elijah Cummings, the Maryland Democrat who represents it.

CEO Kevin Plank shared a commercial from Under Armour on Instagram on Sunday that features shots of Baltimore and highlights residents. Lasting one minute, the spot is part of Under Armour’s “We Will” campaign, which launched in 2017 and focuses on how sports can unite and inspire.