There?s nothing like the first time ? twice.
For Anthony Rose, a group promotion producer, and Stephen Ellis, a broadcast designer, it was a sweet victory as the two won their first, and second, Emmy Awards from the National Capital/Chesapeake Bay Center of the National Academy of Television Arts and Sciences.
The two won both Emmys for Best Promotional Campaign for local spots promoting upcoming “Friends” and “The Simpsons” episodes.
Employed by Baltimore-based Sinclair Broadcast Group Inc., the two had been nominated for the honor but had never won.
“I?m just happy to be recognized,” said Rose, who worked with NBC in Syracuse, N.Y., ABC in Harrisburg, Pa., and Fox 45 in Baltimore before joining Sinclair seven years ago.
Along with Ellis, Rose also works with Kosta Agapaloglou in the production department at Sinclair. Working together, the three each play a role in producing a television ad spot for the programming Sinclair-owned stations carry. Rose, who writesthe scripts for the spots, told The Examiner that the winning “Simpsons” ads revolved around three different themes, including “Saints and Sinners” and “Homer for the Holidays.”
The other winning campaign was a spot for “Friends” in which the group did a take-off on VH1?s popular “Behind the Music” series and depicted different main characters from the sitcom in musical roles.
“You have to go through the episodes [that air] for the week and pick out the stuff that will work with the script,” Rose said. “It?s a lot of screening of tapes. Some shows have clip reels, but ?The Simpsons? do not.”
Typical work to create a spot includes three to four days of writing a script, a day of gathering clips, another day or so working with voice-overs and announcers, and then another full week spent with the video designers.
In its first-quarter results released last month, Sinclair announced it expects to earn nearly $59 million in retransmission agreements in 2007. Nationwide, the company owns, operates, programs or provides sales for 58 television stations in 36 markets.
