Equifax Inc., the consumer credit bureau under federal scrutiny after a hack exposed personal data for nearly half the country, appointed a General Electric veteran as its new chief executive officer.

Mark Begor, 59, will assume the top role at Atlanta-based Equifax on April 16, succeeding interim chief Paulino do Rego Barros, who took over when Richard Smith stepped down amid a backlash over both the summer 2017 cyberattack and his company’s response to it.

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